Fletcher Design Co. LLC | Jackson Hole, WYO | Impact Magazine | Spring 2013 | Fletcher Design Co. LLC | Jackson Hole, WYO

Impact Magazine, the publication of the School of Business and Economics at Michigan Tech (MTU), previously functioned as a traditional alumni communication piece. For 2013, I, along with a creative director/editor, writer, staff and freelance photographers were tasked with overhauling the publication for more broad audience appeal. In an effort to cultivate reader engagement, our team took a fresh approach to alumni outreach by placing a strong emphasis on storytelling. Unique narratives and featured personalities along with the integration of shared current student and faculty experiences, expertise, and opinions truly showcases the merits of the University’s business and economics program. Due to the success of this project, Impact Magazine will serve as a recruitment piece well into the future. —Please be patient while issuu™ loads—

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